FOR IMMEDIATE RELEASE: October 20, 2026
Rogers Market Extends Partnership with Skyline Products
Adds LED Price Signs for Complete Fuel Pricing Strategy Execution
[Colorado Springs, CO – Sarasota, FL] Rogers Market is taking next steps in closing the loop on their retail fuel pricing solution by selecting Skyline Products’ LED price signs for their existing and upcoming locations. Already a PriceAdvantage customer since 2024, the chain was looking to make their price change process as seamless as possible by updating their existing signage to Skyline signs, thereby eliminating the need for employees to change signs at the store.
Prior to implementing PriceAdvantage, Rogers Market relied on a time-intensive fuel pricing process involving manual updates through their legacy system. This approach was slow and inefficient, particularly during periods of volatile fuel market conditions when rapid price changes are critical. By transitioning to PriceAdvantage in 2024, they were able to implement their fuel pricing strategy with speed and accuracy. Now with the addition of Skyline LED price signs, Rogers Market has a fully automated price execution process that pushes changes to the signs and validates the change with a closed loop confirmation.
Rogers Market has also leveraged the Skyline and PriceAdvantage platform to quickly implement their new customer loyalty program, offering member pricing at a discount below the street price. The amber-colored LED signs have proven a strong visual fit for the Rogers Market brand, providing both the bold roadside visibility and the technical reliability the company relies on.
Today, PriceAdvantage works in concert with Skyline signs to deliver full price change automation from decision to display with built-in confirmation that each sign has updated. The joint solution also provides continuous sign diagnostics so the team can see the health and status of every sign. Rogers Market has completed retrofit installations of Skyline LED panels at all existing locations and will deploy Skyline signs exclusively at a new store opening in June/July, with a sixth location currently in development.
“Before PriceAdvantage, we were relying on fax machines and manual processes that simply couldn’t keep up with a fast-moving market,” said Dylan Kiser, President of Rogers Market. “The transition gave us the ability to make real-time price changes across all of our locations instantly. Pairing that with Skyline’s LED signs means the whole process—from pricing decision to the sign on the street—becomes truly automatic. It’s exactly the kind of seamless integration we were looking for.”
“Rogers Market is a great example of how the combination of PriceAdvantage software and Skyline price signs delivers a complete, integrated fuel pricing solution,” said Chip Stadjuhar, President and CEO of Skyline Products. “When customers can move from a pricing decision to a sign update in minutes—automatically and with confirmation—that’s a genuine competitive advantage. We’re proud to be the platform powering the growth of Rogers Market.”
With PriceAdvantage fully integrated across all Rogers Market locations and Skyline LED signs deployed chain-wide, the company is positioned to capitalize on market opportunities in real time—with additional locations on the horizon.
About Skyline Products
Skyline Products helps convenience stores and fuel retailers differentiate themselves and increase automotive traffic through electronic LED and scroll price signs that are Designed to be Bold, Engineered to Last. Since 1970, Skyline has invested heavily in research and development to create the industry’s most legible and reliable price signs. Fully designed and manufactured in Colorado Springs, CO, their industry-exclusive technologies provide superior display feedback, unmatched brightness control, exceptional full-bodied digits, advanced energy efficiency, and military-grade durability. Additionally, Skyline provides customers with price-change confirmation and the most advanced sign diagnostics on the market. Learn more at skylineproducts.com.
About PriceAdvantage
PriceAdvantage, a division of Skyline Products, creates Software to Fuel Your Pricing StrategyTM. The easy-to-use, highly configurable, patented solution allows fuel marketers to execute their unique fuel pricing strategy faster and more accurately by reducing manual processes and human errors. PriceAdvantage enables customers to make rapid, informed fuel pricing decisions based on their unique business rules, then automatically post new prices to their POS systems, fuel pumps and price signs, and then receive price change confirmation – all in just minutes. PriceAdvantage is singularly focused on fuel price management and execution software and is a division of a privately held U.S. company, Skyline Products, which produces software solutions and thousands of American-made electronic price and transportation signs annually. Learn more at priceadvantage.com.
About Rogers Market
Rogers Market sets itself apart by focusing on two major elements: design and foodservice. Their vision is to merge the convenience of a c-store and gas station, with the food quality of a restaurant. Food is prepared freshly, made-to-order in onsite restaurant style kitchens with fresh and never frozen ingredients. Their mission is to provide a customer experience that will make you forget you are in a gas station.
Media Contact:
Adam Biddle, Marketing Manager
719.828.3149
adambiddle@skylineproducts.com
