How Rutter’s Utilitized Skyline Signs and PriceAdvantage Software to Optimize and Automate Fuel Pricing During the 2020 Pandemic
Skyline Products and PriceAdvantage, a division of Skyline products, released a new case study demonstrating how Rutter’s, a convenience store chain operating 78 stores throughout Pennsylvania, West Virginia, and Maryland, embraced technology to optimize fuel prices and streamline the price change execution process.
During the 2020 pandemic, Rutter’s, like all fuel retailers, dealt with extraordinary, day-to-day operational hurdles. They had to ensure that both customers and employee
s were safe, managed in-store inventory demands, and addressed volatile fuel costs, margins, and decreased volumes. PriceAdvantage enables Rutter’s to manage fuel prices and execute price changes anytime – from anywhere – using a laptop or mobile app.
“We are proud to provide Rutter’s with PriceAdvantage software and Skyline Price Signs, a combination that creates a complete fuel pricing ecosystem,” said Chip Stadjuhar, CEO of Skyline Products. “Rutter’s can optimize and execute fuel price changes, and also receive industry-exclusive communication from the Skyline price signs that automatically confirms the price changed successfully and is displayed correctly on the price sign.”
“Using PriceAdvantage, I can quickly react to market movement at my desk and on my mobile phone,” shared Chris Hartman, Rutter’s Director of Fuel and Forecourt.” Chris established pricing rules for all of the stores within PriceAdvantage – including considerations for competitors, desired margins, etc. and looks at PriceAdvantage each morning, and throughout the day, to review all of the stores to ensure they are priced appropriately. “Also, PriceAdvantage ensures that the price change process prevents us from having a posted sign price that is lower than the pump price. The combination of PriceAdvantage and Skyline price signs mitigates these issues.”