Research Report: How Fuel Price Signs and Use of Color Impact Buyer Behavior
Some fuel retailers are missing out on potential customers. This study reveals how the types of commodities displayed on price signs – and colors used to represent them – have a direct impact on a consumer’s decision where to stop and buy fuel.
Trends on the number and types commodities sold
Difference between branded and non-branded fuel retailers
How color impacts consumers’ fuel buying decisions
Opinions about standardizing fuel price sign colors
What changes are on the horizon
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